Branding and Marketing Course for new Olim

תיאור

Branding and Marketing Course
for new Olim

SESSION 1: BRANDING BASICS I 3.5.2026
Understanding Branding for SMEs: Why authenticity is key
Identifying Your Niche: Defining your tribe.
Crafting Your Core Message: What do you want to be known for?
USP

SESSION 2: MARKETING BASICS I 10.5.2026
Marketing Essentials for Beginners: Basic Principles
Choosing the Right Platforms & Tools
Being Social on Socials
Collaboration
Marketing on Socials Without Actually Marketing
The 3 E’s of Marketing
Networking

SESSION 3: MARKETING BASICS I 17.5.2026
Marketing Brandbook – fonts, colours, voice etc
How to connect with your audience
Repurposing Content
Understanding Algorithms & Engagement: What boosts visibility on
different platforms organically
Writing Captions That Connect: Authentic storytelling and calls to
action
Simple Video Content Creation: Tips for creating videos without a big
budget

SESSION 4: AI I 24.5.2026
AI:
Using AI to Streamline Marketing
AI Marketing Tools
Creating a GPT
Do’s and Don’ts of AI in Marketing

HOW TO RANK ON AI SEARCH:
SEO
GEO
AEO
EEAT